Per cent of viewing that went to streaming
What Nielsen's The Gauge, cord-cutting data, and platform subscriber disclosures say about where the American audience actually went.
Broadcast held 20.1% of American television time in May 2025, and still sets the hour.
Photo: Samon Yu / Pexels
May 2025: The Month Streaming Passed Everything Else
Uses Nielsen's The Gauge monthly data to describe the moment in May 2025 when streaming's share of total television viewing exceeded broadcast and cable combined, naming the specific percentage and the methodology behind the measurement. Explains what The Gauge measures and what it excludes.
YouTube's Television Number Is Larger Than Any Network's
Presents YouTube's share of US television screen viewing as reported in successive Nielsen Gauge releases, comparing it with the shares of NBC, CBS, ABC, and Fox in the same periods.
Cord-Cutting, Quarter by Quarter: The Pay-TV Subscriber Decline
Compiles the subscriber loss figures reported by the major pay-TV distributors — Comcast, Charter, DirecTV, Dish — across quarterly earnings disclosures from 2019 to 2024, showing the cumulative loss and the rate of acceleration.
Netflix's Password Rules and the Ad Tier: What the Subscriber Numbers Said Afterward
Examines Netflix's 2023 paid-sharing enforcement and the simultaneous expansion of its ad-supported tier, using the subscriber figures the company disclosed in quarterly earnings calls before and after the policy change.
When the Local News Goes Dark: Retransmission Consent Fights
Describes the retransmission consent negotiation process under the 1992 Cable Act, then walks through several documented blackout events — naming the broadcaster, the distributor, the dates, and the duration — to show how the disputes reached viewers.
iHeartMedia's Debt Load and What the PPM Numbers Show for Radio
Sets iHeartMedia's post-bankruptcy capital structure against the Portable People Meter audience figures for AM/FM radio in the same period, using Nielsen Audio data and the company's public filings.
Podcast Numbers Nobody Agrees On — and the Spotify Exclusives That Ended
Describes the absence of a standard podcast measurement currency, the competing methodologies used by Spotify, Apple, and third-party rankers, and the documented end of Spotify's exclusive podcast strategy between 2023 and 2024 including the named shows that moved or were cancelled.